Pieter Oranje

+31 6 26 76 40 41 · pieter@pieteroranje.com

I am an entrepreneurial, creative problem-solver with a keen eye for growth opportunities. Driven by curiosity, I am committed to deepening my understanding of the target audience to optimize strategies and outcomes. I have a hands-on approach, continually experimenting and refining processes to drive improvement. I thrive on enhancing team performance and possess strong leadership skills, ensuring that teams achieve their goals efficiently and effectively.

I am quick to pinpoint possible improvements in processes and to familiarize myself with new areas of expertise and tools. I am a self-starter and am capable of working independently, but it also gives me great satisfaction to work towards an ambitious goal as a team.

Customer Centricity is a no-brainer for me, since I am Customer Obsessed. I am emphatic and easily establish personal connections. I am driven, open, critical, and a real team-player.

I highly value data driven decision making and the methodological approaches of Lean Startup and Growth Hacking. At this point in my career, I aim to help organisations with inspiring missions grow, using my entrepreneurial and creative mindset, combined with my broad marketing skill-set.

Experience

Head of Growth Marketing & E-Commerce

LCB LED Europe

LCB LED Europe is the legal entity behind several e-commerce stores and B2B propositions in the LED lighting industry.

Main activities: Goal Tree & AAARRR funnel, Tooling Landscape, Data Measuring, Marketing Automation, Growth Team Management, Working Processes and Experiment Design.

February 2023 - Present

Head of Growth Marketing Benelux

Instabox

Instabox is the largest Same Day delivery service in the Netherlands and delivers parcels for the biggest ecommerce stores.

Main activities: Goal Tree & AAARRR funnel, Tooling Landscape, Data Measuring, Marketing Automation, Growth Team Management, Working Processes and Experiment Design.

July 2020 - February 2023

Growth Marketing Consultant

RevelX

RevelX delivers strategic innovation and helps organisations sail the waves of digital transformation

Main activities: Goal Tree & AAARRR funnel, Tooling Landscape, Data Measuring, Marketing Automation, Growth Team Management, Working Processes and Experiment Design.

November 2018 - Present

Head of Growth

De Buurtboer

On a daily basis de Buurtboer delivers, closely working with local artisan producers, the best products available for a delicious and healthy lunch. Fully personalised, thanks to an ingenious algorithm that keeps everybody's [diet] preferences and allergies into account.

Main activities: Goal Tree & AAARRR funnel, Tooling Landscape, Data Measuring, Marketing Automation, Growth Team Management, Working Processes and Experiment Design.

March 2018 - August 2018

Growth Hacking Trainee

The Talent Institute

The Growth Hacking Traineeship of The Talent Institute is an intensive 6 month program where I have learned the skills, tools & mindset to become a full-stack Growth Hacker [Data Driven Marketeer].

The curriculum consists of: Experiment Design, Google Analytics, Search Engine Marketing, Email Marketing, A/B testing, Conversion Rate Optimisation, UX/UI principles and HTML & CSS.

February 2018 - August 2018

Co-Founder & Head of Growth Marketing

Birds.ai

Birds.ai creates cutting edge image analysis Software as a Service to locate objects and defects for visual inspections, e.g. Wind Turbine inspections

Main activities: Business Development, Sales, Operations, Company Strategy, Marketing, Fundraising, Legal, Recruitment, Finance and Company Culture

March 2016 - March 2017

Co-Founder & Head of Growth Marketing

Dutch Unmanned Aerial Solutions

Dutch UAS is a non-profit that helps nature reserve managers, ecologists and scientists study and manage their resources and prevent poaching.

Main activities: Business Development, Sales, Company Strategy, Marketing, Fundraising, Legal and PR.

March 2015 - March 2017

Co-Founder & Head of Growth Marketing

RISE OF //CODE

RISE OF //CODE is Hollands first national initiative to offer Dutch students the unique opportunity to get hands-on experience with technology like programming, circuits and 3D printing.

Main activities: Business Development, Sales, Operations, Company Strategy, Marketing, Legal, Recruitment, Bookkeeping, Administration and Logistics.

December 2013 - February 2015

Co-Founder & Head of Growth Marketing

The Chairmen at Work

The Chairmen at Work provides a platform for the visually impaired with poor job prospects, by training and employing them as chair massage therapists within corporations.

Main activities: Business Development, Sales, Operations, Company Strategy, Marketing, Legal, Recruitment, Finance, Bookkeeping, Logistics and PR.

October 2011 - February 2014

Board Member & Treasurer at Werkgroep INKOM

Maastricht University

The INKOM is the general introduction week for all new students of Zuyd Hogeschool and Maastricht University. During a 5-day program the new students get acquainted with all Maastricht has to offer.

Main activities: Bookkeeping, Operations, Event Management, Planning and Logistics.

November 2008 - February 2010

Education

Maastricht University

European Law School, Dutch Law & Tax Law
2005 - 2011

Hervormd Lyceum Zuid

Pre-University Education
1999 - 2005

Certifications & Courses

Certifications
  • Emergency Response Officer / BHV [2024]
  • The Talent Institute - Growth Hacking [2018]
  • The Executive Board of Maastricht University - Contribution to student life in Maastricht [2009]

Courses
  • ConversionXL - AB Testing Mastering [2019]
  • The Nationale AI Cursus - AI course [2019]
  • Growthhackers.com University - Growth Master [2019]
  • Hubspot Academy - Several courses [2018 & 2019] *
  • Google - Google Analytics for Power Users [2018]
  • Google - Advanced Google Analytics [2018]
  • Google & IAB Europe - Digital Garage 2018]
  • Facebook Blueprint - Growing Your Business on Facebook [Advanced] [2018]
  • Facebook Blueprint - Digital Buyer [2018]
  • Codecademy - CSS [2018]
  • Codecademy - HTML [2018]

  • * Inbound Marketing, Growth Driven Design, Content Marketing, Sales Enablement, Lead Management, Inbound Sales, Developing a Successful Modern Sales Team, Email Marketing, Fundamentals of Conversational Growth Strategy, Hubspot Marketing Software

Currently enrolled in:

Skills

Lean Startup
  • Problem - Solution and Product - Market fit
  • Customer Discovery and Customer Validation
  • Value Propositions
  • Minimum Viable Products

Growth Marketing
  • Marketing & Sales funnels [AAARRR] and Goal Trees
  • Measurement Plans, Tooling and Marketing Automation
  • Buyer Persona's and Customer Journeys
  • Experiment Design and A/B Testing
  • Content Strategy

Company Building
  • Scaling Operations and Internal Workflows
  • Launching and managing Growth Teams
  • Raising investments, funds and subsidies
  • Strategic partnerships [Business Development]

Interests

Apart from my professional interests, I enjoy spending time with my two daughters and having a good time out with friends and family.

I also greatly enjoy
  • Training for a full distance Iron Man triathlon in 2025
  • Kitesurfing
  • Wave surfing
  • Playing football

Awards

  • Shopping Awards, "Home & Living" Category - 4th place [2023 / LCB LED Europe]

  • The Philips Innovation Award is a platform that helps all participating students
    to successfully transform their idea into a successful start-up.

  • Cross Border Awards - 4th place [2023 / LCB LED Europe]

  • The Philips Innovation Award is a platform that helps all participating students
    to successfully transform their idea into a successful start-up.

  • Financial Times EU’s Fastest Growing Tech Startups [2023 / Instabox]

  • The Philips Innovation Award is a platform that helps all participating students
    to successfully transform their idea into a successful start-up.

  • Dutch Marketing Awards - Finalist [2021 / Instabox]

  • The Philips Innovation Award is a platform that helps all participating students
    to successfully transform their idea into a successful start-up.

  • Philips Innovation Award - Semi Finalist [2016 / Birds.ai]

  • The Philips Innovation Award is a platform that helps all participating students
    to successfully transform their idea into a successful start-up.

  • NU.nl Startup Award - Finalist [2016 / Birds.ai]

  • The NU.nl Startup Award is awarded to a startup with social impact and the potential
    to breakthrough internationally. Dutch UAS finished in 2nd place and won the public vote.

Volunteer

Start-up Mentor

Startup in Residence Amsterdam

City of Amsterdam’s startup incubator. Innovative collaboration between startups & governments.

March 2019 - present

Start-up Mentor

Startupbootcamp Amsterdam

Startupbootcamp is a global network of industry focused accelerators. Startupbootcamp gives founders direct access to an international network of the most relevant partners, investors, and mentors in their sector.

December 2018 - present

Start-up Coach

JINC Amsterdam

The "Ondernemen doe je zo!" program aims to educate and enthuse students in Preparatory Secondary Vocational Education [VMBO] about entrepreneurship. During six weekly workshops the students will draft up a business plan, interview entrepreneurs, visit the Chamber of Commerce, the Tax Authority and a bank, and present their business case in front of their peers, their families and a jury.

January 2018 - December 2018

Buddy

fiKks

FiKks connects people with financial worries to financial coaches, who will help them to regain financial control.

January 2019 - present

Office Manager

Stichting Volksbond Amsterdam

People who have got no place to go are welcome at De Volksbond. They can meet each other and relax a little in a dry and warm environment with something to eat and drink.

February 2017 - October 2017